Ukupakishwa kwanamuhlaIdizayini isuka ekusebenzeni nasekusebenzeni kokuqala kokuya ekwakhekeni okwenziwe umuntu kanye nokuthakazelisa okugxile ekuhlanganiseni izinto ezibonakalayo zokuhlangabezana nezidingo zengqondo nezisebenzayo zabathengi banamuhla. Ngokusebenzisa izilimi ezihlukene zokuklama ezifana nombala, ukwakheka, kanye nezinto ezibonakalayo zokupakishwa, ukufakwa kunemibala eqinile yemizwa, ukuze abathengi bakwazi ukuxhumana ngqo nomqondo womkhiqizo nokomoya.
Idizayini yephakheji
I-Packaging Design iyiphrojekthi ehlelekile, edinga izinqubo nezindlela ezihlelekile nezindlela zokuthola ukupakisha okuphumelelayo futhi ukuthola izinzuzo eziphezulu lapho umkhiqizo ufakwa emakethe. Kuphela ngokubamba isu lokufaka lokubeka kahle umkhiqizo ngokunembile, ukutolika ngempumelelo nokuveza umkhiqizo ngokusebenzisa ukupakishwa, futhi kuhlanganisa kahle ukwakheka okuhlanganisiwe nomqondo wokumaketha wenkampani, ingabe ukwakheka kwenziwe kalula.
01 umbala
Umbala ungenye yezinto ezihlaba umxhwele kakhulu zokubonisa, futhi futhi lungelolimi lobuciko obuhamba phambili. Ekuqongeleleni isikhathi eside nomuzwa wokuphila, umbala ukhiqize izinhlangano ezahlukahlukene ezingokomzwelo ezenzweni zabantu psychology. Umbala wokupakisha akufanele uveze ikhwalithi kanye nezimfanelo zomkhiqizo, kepha futhi uthinte ama-aesthetics abantu futhi uvuse izinhlangano ezinhle zabantu, ukuze ziveze ubuntu babantu.
Cwaninga ukusebenza, imizwa, kanye nokuvezwa kombala, futhi ukuhlanganisa ngokuphelele umuzwa wombala (umbono, ukunambitha, ukuhogela) ukufeza okuthandwayo kwamabhizinisi ahlukene nabathengi abahlukahlukene.
Isibonelo, phakathi nomkhosi ophakathi nendawo, izinkampani eziningi zikhethe ngesibindi onsomi, emhlophe, oluhlaza okwesibhakabhaka, oluhlaza, njll. Izici zomkhosi ophakathi nendawo ekwindla. Imibala esetshenzisiwe iveza ingqikithi efanayo ngemibala ehluke ngokuphelele. Lezi zinhlanganisela ezimibalabala zivuselela ama-mooncake anobuntu obuhluke ngokuphelele, zihlangabezana nezidingo zezendlalelo zabathengi ezahlukahlukene, futhi ziphinde zithole indawo yabathengisi emncintiswaneni owesabekayo.
02 Graphics
Ihluzo ziyinto ebaluleke kakhulu ekwakhiweni kwamaphakeji, ezinjengezinwele, zithwetshiwe, zenziwe ngekhompyutha, njll. Ibonisa izidingo zabathengi zenani elifanelekile lemifanekiso, ukuze likhuthaze ubuhlakani bezengqondo yabathengi futhi bathinte abantu. Imizwelo futhi uvuse isifiso sokuthenga.
Isibonelo: Ukupakishwa kwetiye, kunezinhlobo eziningi zetiye namuhla, yize isiko lezwe lami linomlando omude, kepha imikhiqizo eminingi yamazwe omhlaba nayo ifuna ukuthwala indawo eChina, ngakho-ke ukupakishwa kwetiye emakethe kukhombisa umbala futhi okuhlukile ukubukeka.
Idizayini yokupakishwa kwetiye ngokuvamile ihlukaniswe kusuka kumklamo we-graphic. Ngokusho kwemizwa ehlukene yemikhiqizo yetiye ehlukene: itiye eliluhlaza lisha futhi liyaqabuleka, itiye elimnyama liqinile futhi libe yitiye elimnandi futhi elimnandi limsulwa, futhi itiye eliluhlaza limnandi futhi lithule. Kuphela ngokusebenzisa ihluzo nemibala efanelekile kungabonakala ngokuphelele. Ekwakhiweni kwesimanjemanje kwetiye, ukufakwa okuningi kusetshenziswa ukupenda kwamaShayina noma i-calligraphy njengemidwebo eyinhloko, okubonisa ubuhle obuhlukile nobubanzi bokuma kwesiko letiye.
Yize ihluzo ezingekho embhalweni zingenancazelo eqondile, uma isetshenziswe kahle, ukupakishwa kwetiye akunakuba nomqondo wezikhathi, kodwa futhi kube yi-ethereal. Ngakho-ke, ifomu elisetshenziswe emkhakheni wezithombe wokupakisha kwetiye kungaba yi-eclectic. Ihluzo ezahlukahlukene zidlulisa imininingwane ehlukile yomkhiqizo. Uma nje ihluzo zisikwa ezimfanelweni zomkhiqizo, zingabonisa ngokugcwele ukunambitheka kwayo okuyingqayizivele kwamasiko nobuntu bezobuciko, okwenza kuhluke.
03 Styling
I-Carton ingenye yezinhlobo eziphambili zokupakishwa kwanamuhla. Inohlobo lwe-geometric, uhlobo lwe-memic, uhlobo olufanele, uhlobo lwekhathuni, njll ngayinye yazo inezimpawu zalo nezinzuzo:
Uhlobo lwe-①geometric luyisimo esilula kunazo zonke esakhiweni sohlobo lwebhokisi, elilula futhi elilula, inqubo yokukhiqiza ivuthiwe, futhi kulula ukuyithwala.
Uhlobo lwe-mimetic ukulingisa ukwakheka kwento ethile emvelweni noma empilweni ukwenza abantu bahlobane futhi baphinde basebenzise ngokomzwelo.
③ Uhlobo olufanele lubhekisele ekusetshenzisweni kwezinto ezijwayelekile zokuhlanganisa amakhono amajamo amabili, angaba khona ngokuzimele noma ahlobene kakhulu, engeza ubumnandi obuningi bokubuka.
Uhlobo lwe-④Cartoon lubhekisela ekusetshenzisweni kwekhathuni enhle noma izithombe zamahlaya zokuklama amamodeli, okugcwele umoya ohlekisayo nojabulisayo.
Ngenxa yeplastiki yeplastiki yephepha, uchungechunge lwezinqubo zezobuchwepheshe njengokusika, ukubopha, ukugoqa kanye nokugcwala kungasetshenziselwa ukwakha isakhiwo esicebile.
Indwangu engu-04
Ngaphezu kobuhlakani besakhiwo esikhethwe ibhokisi, impahla nayo iyinto enkulu ekuvezeni ubuntu bokufakwa kwanamuhla. Uma umbala, iphethini kanye nokwakheka kuyizinkulumo ezibukwayo, khona-ke izinto zokupakisha ukuhambisa izici zobuntu ngendlela enobuhlakani, okukhombisa i-charm eyingqayizivele.
Isibonelo: Ephepheni, kukhona iphepha lobuciko, iphepha elihlanganisiwe, iphepha elihlanganisiwe, iphepha legolide nelisiliva, i-fiber, njll, ingilazi, ceramics, ngokhuni, njll. , Lezi zinto zokupakisha ezinokuqukethwe okuhlukile azinamizwa ngokwazo, kodwa ukukhanya nokusindayo, zithambile futhi zilukhuni, ukukhanya, kube mnyama, kukhanye futhi kube mncane, okwenza ukupakishwa okukhona Uzinzile, ophilayo, omuhle futhi omuhle.
Ngokwesibonelo:Amabhokisi wezipho zokuhlaziyazivame ukwenziwa ngephepha legolide eliphakeme nelisiliva eliphakeme, elinemifanekiso elula nombhalo, okubonisa izici zobukhosi nobuhle; Amanye amawayini ahlanganiswe ngobuchwepheshe be-ceramic, ekhombisa imvelaphi yesiko lewayini, kanti amanye amawayini afakwe ebhokisini lesipho sokhuni, elinobuntu obulula futhi obuqinile, ngisho nokupakishwa kwewayini ngakunye kwenziwa ngezinto ezikhethekile ezifana nesikhumba kanye insimbi.
05 Isicelo
Injongo yasekuqaleni yokupakisha yomkhiqizo ukuvikela, ngokuqina komncintiswano wezentengiso, ukupakishwa kunendima yokuhlobisa nokuphakathi koMphakathi. Ukupakishwa kwanamuhla kuyisici esiningi, izinga le-Multi-ntathu nobunjiniyela bohlelo. Ubumbano lobuciko nobuchwepheshe. Kuqondisa umqondo wokusetshenziswa kwemakethe, futhi kukhombisa ukuhlukahluka kanye nemfashini efomini nasekusebenzeni.Ukupakishwa okwenziwe ngezifisoAkukhona ukuvezwa kokhonkolo kuphela kwenhlanganisela yabathengi be-psychology kanye nokucabanga kokuklama, kepha futhi kuhlangana nezidingo zabathengi ezihlukene futhi kuthuthukisa kakhulu inani elingeziwe lemikhiqizo.
Isikhathi sePosi: Mar-29-2022